BetNova Canada · deposits 1 to 4

GoldRush deposit journey

Their live Smartico journey sends one email per deposit and waits 7 days. The new plan keeps the same four offers and adds follow-ups on email, push, inbox and popup, most of them in the first stage. After the 1st, 2nd and 3rd deposit it waits 1 day before the next offer, never triggered by a balance drop. Click a stage in their flow to see its new plan.

Today in Smartico

4emails in total

1per deposit stage

1channel: email

7days, then nothing

New plan: four journeys, one per deposit

26steps in total

10·7·5·4steps per stage

4channels per step

104messages

How players move from deposit to deposit

The first deposit is where players are lost

Their one journey covers all four deposits, so its conversion report mixes the stages. Here each step is measured on its own, by registration month (GoldRush brand, Smartico warehouse, 5 Nov 2026).

77% → 34%registrations making a 1st deposit, Apr to Oct

45–73 minmedian time from the 1st to the 2nd deposit

83%of 2nd–4th deposits come within 24 h of the previous one

94%of 2nd–4th deposits come within 7 days

Share of players who make the next deposit, by registration month

Registered	Players	1st deposit	2nd	3rd	4th	Next deposit within 24 h	Median 1st → 2nd	Next deposit within 7 days
Apr 2026	2,234	1,712 77%	1,492 87%	1,290 86%	1,098 85%	83%	46 min	93%
May 2026	1,275	801 63%	673 84%	573 85%	495 86%	83%	49 min	94%
Jun 2026	1,088	622 57%	432 69%	361 84%	311 86%	80%	55 min	94%
Jul 2026	856	422 49%	319 76%	270 85%	222 82%	82%	49 min	94%
Aug 2026	796	330 41%	243 74%	193 79%	169 88%	84%	45 min	94%
Sep 2026	910	385 42%	284 74%	234 82%	193 82%	86%	54 min	95%
Oct 2026	1,233	424 34%	292 69%	230 79%	196 85%	85%	73 min	97%
Nov 2026 (to 5 Nov)	175	47 27%	27 57%	17 63%	15 88%	92%	35 min	100%

The first deposit is the leak. Registration to 1st deposit fell from 77% in Apr to 34% in Oct, while each later step held at 69–88%. That is why the 1st deposit stage gets the most messages.
Players reload fast. The next deposit typically comes within an hour, and 83% within a day. Their journey sends the next offer 10 minutes after a deposit, while the player still has balance. The new plan waits 1 day, and never sends an offer on a balance drop, so an offer never follows a loss.
One report per deposit. 94% of next deposits fall inside the 7-day waits, so the current journey catches most of them, but everyone else gets nothing. The new plan runs as four journeys, one per deposit, so each has its own conversion and its own follow-ups.

Benchmarks

GoldRush against the market

Market figures from Smartico Benchmarks (all Smartico casino labels). GoldRush's first deposit and its average are measured from its own deposits: in the benchmark export, GoldRush's first-deposit counts are incomplete, so its reg to 1st deposit there reads far too low. Month-1 retention is Smartico's own calculation on both sides.

Registered	Reg → 1st deposit, GoldRush	Market	Month-1 retention, GoldRush	Market	Avg 1st deposit, GoldRush	Market	Market: 1st deposit on day 0
Apr 2026	77%	23%	–	–	$127	$14	68%
May 2026	63%	29%	24%	32%	$132	$16	71%
Jun 2026	57%	32%	22%	30%	$141	$12	75%
Jul 2026	49%	26%	18%	29%	$170	$13	74%
Aug 2026	41%	28%	24%	28%	$129	$13	74%
Sep 2026	42%	32%	17%	24%	$180	$12	76%
Oct 2026	34%	29%	13%	18%	$159	$10	77%

Conversion is above the market but closing in. GoldRush turned 77% of April registrations into depositors against a market of 23%; by October it was 34% against 29%. The 1st deposit stage gets the most messages and the extra spins.
Players stay less than the market after depositing. Month-1 retention is below the market in every month (GoldRush 13–24%, market 18–32%). That is the case for follow-ups on the 2nd to 4th deposits, which the current journey does not have.
GoldRush players deposit far more. The average first deposit is $127–180 against $10–16 in the market. Modest offers with bonus spins are enough; a 100% match up to CA$1,000 gives more than needed.
Day 0 matters everywhere. 68–77% of the market's first deposits happen on registration day, and about 80% of GoldRush's within 24 hours. The plan front-loads day 0 and day 1.

Applied from GoldRush's compliance documents

How the plan meets POL0009 and the Marketing ICP

Checked against POL0009 Marketing and Advertising Policy ON/AB v2.1 (11 Aug 2026) and the Marketing Operational ICP v2.0. GoldRush compliance approves every message before release (POL0009 §6).

Bonuses by direct marketing to opted-in players only (POL0009 §4)Offers go only by email, push, inbox and popup to players who gave active consent. Consent can be withdrawn at any time through the unsubscribe link or account settings. No public bonus advertising.
19+ in Ontario, never high-risk or self-excluded players (POL0009 §2–3, ICP 6.1)Every journey filters for 19+, physically located in Ontario and opted in. It excludes self-excluded players, active time-outs and cool-offs, players at a deposit limit and players flagged high-risk.
No offer triggered by a loss (POL0009 §3, §5)The 2nd to 4th deposit journeys start 24 hours after the previous deposit. The balance-drop trigger is removed, so a deposit offer never follows a balance running out.
All significant terms at first mention (ICP Annex 1–2)Every email, inbox message and popup shows eligibility, min. deposit, code, match cap, wagering on bonus and spin winnings, spin value, validity and, for extra spins, max win and max bet. Full terms are one click away on the offer page. Push carries the short version.
Honest, attainable offers (POL0009 §3–4)Removed "double your deposit", "deposit $10, play with $20", "don't leave $1,000 on the table", "last call", "claim before it goes" and "bigger deposits are matched too". Offers read as a 100% match in bonus funds with wagering, with no urgency the offer does not have.
"Bonus spins", never "free" (ICP Annex 2)Every message says bonus spins. The banners still say "FREE SPINS" in the artwork.
Responsible gambling in every message (POL0009 §5, ICP Annex 1–2)"19+ · Gambling can be addictive. Play responsibly!", ConnexOntario 1-866-531-2600 and a link to deposit limits, time-outs and self-exclusion in every email. The same 19+ and responsible gambling line in the push, inbox and popup terms. Closings say "play within your limits".
Ontario disclaimer, iGO logo, advertiser named (ICP 6.3, 9)Email footer: "Eligible iGames are only available to those physically present in Ontario", the iGaming Ontario operating agreement line and the iGO logo. BetNova is named as the sender.
Canadian funds (ICP Annex 1)Every amount reads CA$, and every terms line ends with "Amounts in CAD".
Not excessive (ICP Annex 2, direct marketing)At most one push a day per player. Inbox and popup show only on the BetNova site and app. Each journey stops at the deposit it aims for.
Nothing that appeals to minors (POL0009 §3)The BetNova001 banner (illustrated hockey player) and the 002–004 characters need compliance review.

Sources: GoldRush POL0009 Marketing and Advertising Policy ON,AB v2.1 and Marketing Operational ICP v2.0 (in the handoff, compliance-docs).

Their current journey

One flow, one email per deposit

As built in Smartico ("Betnova Welcome Journey New Registrations Final"). A deposit within 7 days converts the stage and sends the next email 10 minutes later; without one, nothing else is sent.

1st deposit100% up to CA$1,000 + 20 bonus spins

★

EntryRegistration

✉

Email (ID: 204248)Multi Deposit Offer: BetNova001

⌛

Wait 7d forDelasport: deposit approved

When happened

✓

Convert campaign1st deposit complete

7 days, no deposit

Nothing else is sentthe journey ends

2nd deposit100% up to CA$500 + 20 bonus spins

⏱

Delay 10 minutes1st deposit + 10 min

✉

Email (ID: 211940)Multi Deposit Offer: BetNova002

⌛

Wait 7d forDelasport: deposit approved

When happened

✓

Convert campaign2nd deposit complete

7 days, no deposit

Nothing else is sentthe journey ends

3rd deposit100% up to CA$500 + 30 bonus spins · CA$15+ deposit

⏱

Delay 10 minutes2nd deposit + 10 min

✉

Email (ID: 211947)Multi Deposit Offer: BetNova003

⌛

Wait 7d forDelasport: deposit approved

When happened

✓

Convert campaign3rd deposit complete

7 days, no deposit

Nothing else is sentthe journey ends

4th deposit100% up to CA$500 + 30 bonus spins

⏱

Delay 10 minutes3rd deposit + 10 min

✉

Email (ID: 222224)Multi Deposit Offer: BetNova004

⌛

Wait 7d forDelasport: deposit approved

When happened

✓

Convert campaign4th deposit complete

7 days, no deposit

Nothing else is sentthe journey ends

Prepared by Hybrid Interaction, 5 Nov 2026. Offers, codes and banners are BetNova001–004 from the live Smartico emails; the minimum deposit for 002 and 004 is not stated in their emails and is shown as CA$10.